Director

François Rousselet

London / Paris, France

French director described by Riff Raff as one of the most creative forces in music videos and commercials today, a Highly Graphic approach blending intellect with wild imagination, an eye for detail and colour, and an obsession with pop culture references. His music video career began in 2007 with promos for Ed Banger records, Justice and Kavinsky, and has since run through Kanye West, Madonna, Depeche Mode, Jack White, Snoop Dogg, Liam Gallagher and the Rolling Stones, for whom he has directed three videos: “Ride ’Em On Down” (2016), “Angry” (2023) and “In The Stars” (2026, casting over 100 musicians and dancers in a week). His stop-motion “cash in cash out” for Pharrell Williams (2022) took a D&AD Black Pencil, two Cannes golds, and the grand prix and two golds at ciclope, and was UKMVA Video of the Year. Commercials: the 2024 John Lewis Christmas Advert “The Gifting Hour”; Just Eat “Did Somebody Say” with Snoop Dogg (two Clios, APA Top 20 of 2020); Nike “Dear Kobe”; Jean Paul Gaultier; Diesel “Go With The Flaw”; Coca-Cola × Star Wars; Kia; Canal+; and a German road-safety short awarded for direction, cinematography and colour grading at Shots, Eurobest and liaa.