Director

Yuichi Kodama

児玉裕一

Tokyo, Japan

CM and music video director, known for his long partnership with Shiina Ringo and Tokyo Jihen. Directed NUMBER_i’s Debut Single “goat” (January 2024), shot over three days in Tokyo and Tochigi, at Mayflower Golf Club in Yaita, the Otemachi Building rooftop skylab and the Marunouchi office district. Commentators noted the video was deliberately unlike his usual work: a restless, constantly moving camera and bold dissolves between scenes, against his reputation for unified and measured image-making. Won Best Director at the Space Shower Mva 2008, Japan’s oldest music video award. Profiled on TV Asahi’s Eight-jam MV special (April 2018) as one of the two directors representing Japan: videos for Shiina Ringo and Utada Hikaru, the video for the Rio 2016 Olympics closing ceremony handover, and commercials, he walked through his own storyboards and making-of footage on air. Japanese director of Ed Sheeran ‘Celestial’ (2022), the Pokémon collaboration shot in Japan.