Producer / Executive / Management

Hiroyuki Yamada

山田博之

Tokyo, Japan

Executive officer and executive producer at AOI Pro., which he joined in 1999 when it was still Aoi Promotion. His published career is the Japanese production ladder in full: started as a Production Manager’s Assistant, arranging locations, ordering crew lunches, then following the film through to the edit, became a PM, spent about eight years as one, and became a producer at 29. He describes the difference plainly: the PM manages crew, schedule and cost so the floor runs; the producer is the bridge to the agency and client and carries final responsibility for schedule, cost, risk and quality. Entered the industry with no student filmmaking experience, drawn by the challenge of expression in thirty seconds. Awards: ACC Film Award Craft Producer Prize 2016, ACC Gold, ADC Grand Prix, Dentsu Advertising Award and many others; won the first Remarkable director of the year theme award in 2008 for a 60-second TVCM on youth suicide prevention. Representative clients: Otsuka Pharmaceutical (CalorieMate), softbank, Suntory, recruit, Kracie, Sanyo Foods, Mandom and Fujitsu; recent work includes Kirin Nama Cha (2026) with producer Kei Ito.