"NO SIDE SPIRIT" Men's Rugby World Cup 2035 Japan Bid Message
Campaign / 2035
- DirectorKengo Hayashi
- DPKota Watanabe
- ColouristHaruhiko Takayama
Director
Kengo Hayashi
林賢五
Japan
Kengo Hayashi is a director at OND°, the creative unit of Tohokushinsha, and made his directing debut in 2021. He directs TV and web commercials, brand films and music videos for clients including Google, Meiji, Merpay, Kao (Sofina Primavista), Joyfull and the Hanshin Tigers, for whom he made the club's 90th anniversary brand film. His awards include a JAC AWARD 2021 medal, a jury special prize at the 10th BOVA, a bronze in the ACC TOKYO CREATIVITY AWARDS film category and the FCC Murata Shunpei Prize. His web film for the NPO Komeri Disaster Prevention Center won Gold in the web video category of the 67th Niigata Advertising Awards (2026).
Highlighted works
NPO Komeri Disaster Prevention Center 'Girls of North and South' web movie
Web Film / Digital
- DirectorKengo Hayashi
Mitsuboshi Farm 'Don't Give Up on Delicious Meals' version
Commercial
- DirectorKengo Hayashi
- DPJunya Hoshi
Hanshin Tigers 90th anniversary brand movie 'Sound the Heartbeat. Walk the Tiger's Path.'
Brand Film
- DirectorKengo Hayashi
- EditorYui Matsumoto
Often collaborates with
Crews Kengo works with regularly
All credits
Every project, role and collaborator
- Projects
- 14
- Director
- 14
- "NO SIDE SPIRIT" Men's Rugby World Cup 2035 Japan Bid MessageDirector
- Mercard WEB CM "My Partner Is Clumsy"Director
- Joyfull 2026 spring grand menu TVCM 'Meaty! Pork Shoulder Loin Steak with Garlic Soy'Director
- Sofina Primavista 'Primer with Stratum Corneum Care' versionDirector
- NPO Komeri Disaster Prevention Center 'Girls of North and South' web movieDirector
- Hanshin Tigers 90th anniversary brand movie 'Sound the Heartbeat. Walk the Tiger's Path.'Director
- Sankyo Aluminum x Maywa Denki TV commercialDirector
- PILOT 'Let It Out.' FRIXION BALL KNOCK ZONEDirector